At our SEO department, just like morning coffee, ZEFO has become an inseparable part of action and activity. Whether it’s one project or 150 projects, ZEFO always provides us with accurate and reliable data and helps us every day to improve performances. Undoubtedly an essential system for any SEO.
Google Algorithm Changes > NOFOLLOW TAG
NOFOLLOW TAG
Nearly 15 years ago, Google first introduced the nofollow feature to help fight spam in comments. This soon became one of Google's best practices for marking sponsored links.
New features:
• rel = "sponsored": a mark for links created as part of an advertisement, collaboration or similar agreements.
• rel = "ugc": marking up users-generated content on the site, such as forum comments and posts.
• rel = "nofollow": The nofollow check still exists after the update. This feature should be used in case you want to link to a page, without releasing “Juice” or implying any type of approval.
When can we start using the new features? Now. All new features can be used immediately.
However, on March 1, 2020, another change is planned that its impact on search results is difficult to expect at this point: Google plans to start referring to nofollow as a recommendation only. This means that if nofollow has so far been used to prevent Google from indexing the linked page (a practice that actually worked, but was not highly recommended by Google), then as of March 1, 2020, the page will probably be crawled. Google is going to refer to the nofollow recommendation as a hint of page quality and content, but not as a guide not to follow and index it.
What does this mean for link building?
So far, Google's official guidelines stated that any link built to improve rankings intentionally is prohibited, unless it is marked with nofollow. In practice, mainly sites that has made excessive use (black SEO) in such links were penalized.
It appears that now, links marked with one of the new tags, (and starting next year – links marked with nofollow) will have some SEO effect. The big news is that these links can be created according to Google's guidelines without causing a penalty.
Will this make link building less artificial? It’s hard to know. The amount of effort SEO companies put into link building is significant and it is unclear how many will be willing to invest all these efforts in building links which may or may not work (pass juice). On the other hand, a link building campaign that includes nofollow links is more versatile, and is considered by many to be of a higher standard.
The professionals work with ZEFO
Eyal Rahamim
Digitouch
Ido Sela
Wisy
We’ve been working with ZEFO for years at Wisy – the system has proven itself to be superior to its competitors in its ranking accuracy on a daily basis.
It’s super important that Nir the owner, has an in-depth understanding of SEO and knows the needs of agencies perfectly, and they’re also open to discussions, changes and improvements. In addition to being very good and service-oriented people.
Jack Chetrit
Fullpower Ltd.
The ZEFO system is without a doubt the backbone of SEO management at Fullpower! The whole team works with it every day, all day. We’re very satisfied and warmly recommend it.
Eli Sasi
Eli Sasi SEO
What I love about ZEFO is that beyond the incredibly accurate rank checking and a super convenient interface, I have the ability to receive super critical and important data for a small and a large website as one, with one click. Critical data for the success of every SEO project. Keep on doing good.
Alon Zakai
A-2-Z Internet Accessibility and Digital Marketing
A-2-Z’s SEO department was among the first in the country to adopt ZEFO for our clients. Today ZEFO is a key tool for us in monitoring website errors, keyword rankings, and ongoing analysis reports. The system is being updated constantly so we can always be at the leading edge of technology for our customers. Wishing us many more years of fruitful cooperation.
Gilad Sasson
Nekuda
ZEFO helps us stay in control and receive important and specific alerts out of huge amounts of keywords, rankings, and competitor data, the daily, weekly and monthly reports save our work time and shed light on points for improvement and our future SEO strategy.
Yossi Cohen
We’ve been working with ZEFO for several years now, and there’s no doubt that the system is the best solution for SEOs, with its daily rank tracking and report production. It’s important that I note the personal service by the guys at ZEFO that know to provide answers, support, and solutions to every request. ZEFO allows us to take an extensive look at every website and every SEO on the team, to analyze and improve our processes and performances.
Nitzan Sinansky
Optiwise
I’ve been working with the ZEFO system for quite a few years, and it saved me thousands of hours of work over the years, and helped me specialize in the work that I do. Asides from the system’s superior functionality, ZEFO’s customer service is no less than amazing. I definitely recommend it to marketing company owners, as well as any private website owners that do their own marketing.
Gilad Kamer
Webs
ZEFO provides the perfect solution! We’ve been very happy with ZEFO for several years now, and I’ll favorably note that the listening, help, customer service, desire to learn, and even upgrade and improve the system constantly, are at the forefronts of these wonderful people’s minds. I highly recommend the ZEFO system to any business owner or professional company.
Asael Dreyer
Asael SEO
I came across it about 3 years ago in a digital convention. From the very first moment, it was clear to me that it was a well-oiled system that can create order in the whole issue of SEO project management, and is definitely worth the requested price. I have no doubt that the system will benefit any SEO project manager, especially after they find out about the feature of producing monthly reports with a click. I warmly recommend!
