At our SEO department, just like morning coffee, ZEFO has become an inseparable part of action and activity. Whether it’s one project or 150 projects, ZEFO always provides us with accurate and reliable data and helps us every day to improve performances. Undoubtedly an essential system for any SEO.
Google Algorithm Changes > Exact Match Domain (EMD) Update
Exact Match Domain (EMD) Update
For many years it was possible to find domains that were an
exact match of the phrase you’ve searched for. Google’s search engine gives
importance to domain and page names, so as a result, for many years if you were
searching for an expression in the form of your expression here it was very
likely that at least one of the results would be your-expression-here.com.
Many SEOs (and spammers) took advantage of this fact and purchased domains consisting of key phrases by the dozens and hundreds, while for the most part each of these domains had very thin content, and their entire purpose was to rank for the specific keyword or phrase that consisted of their names.
With the release of the EMD update Google announced of a change in the way that it deals with exact match domains (EMDs) in order to address this phenomenon. The aim of this update is not to make exact match domains disappear completely from search results, but rather eliminating poor quality content EMDs that existed for the sole purpose of ranking for a specific phrase.
The update led to a large scale reduction in the presence of exact match domains. According to Mozcast’s data, the presence of EMDs in search results was reduced by over 10% as a result of this update. This change has impacted a total of 0.6% of English queries according to official reports.
If you’ve been affected by this update:
- This updates purpose is to
harm EMDs with problematic content. Google stated that the information the
update uses will refresh periodically, similarly to Panda and Penguin updates.
- To cope with this update your website content must be revised to improve its quality. After improving the website’s content, all that remains to be done is to patiently wait for the next data refresh (the exact time remains unknown – Google does not publish their refresh date schedule for this update) until the penalty is removed.
The professionals work with ZEFO
Eyal Rahamim
Digitouch
Ido Sela
Wisy
We’ve been working with ZEFO for years at Wisy – the system has proven itself to be superior to its competitors in its ranking accuracy on a daily basis.
It’s super important that Nir the owner, has an in-depth understanding of SEO and knows the needs of agencies perfectly, and they’re also open to discussions, changes and improvements. In addition to being very good and service-oriented people.
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Fullpower Ltd.
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Eli Sasi SEO
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Alon Zakai
A-2-Z Internet Accessibility and Digital Marketing
A-2-Z’s SEO department was among the first in the country to adopt ZEFO for our clients. Today ZEFO is a key tool for us in monitoring website errors, keyword rankings, and ongoing analysis reports. The system is being updated constantly so we can always be at the leading edge of technology for our customers. Wishing us many more years of fruitful cooperation.
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Nekuda
ZEFO helps us stay in control and receive important and specific alerts out of huge amounts of keywords, rankings, and competitor data, the daily, weekly and monthly reports save our work time and shed light on points for improvement and our future SEO strategy.
Yossi Cohen
We’ve been working with ZEFO for several years now, and there’s no doubt that the system is the best solution for SEOs, with its daily rank tracking and report production. It’s important that I note the personal service by the guys at ZEFO that know to provide answers, support, and solutions to every request. ZEFO allows us to take an extensive look at every website and every SEO on the team, to analyze and improve our processes and performances.
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Optiwise
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Webs
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Asael SEO
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