At our SEO department, just like morning coffee, ZEFO has become an inseparable part of action and activity. Whether it’s one project or 150 projects, ZEFO always provides us with accurate and reliable data and helps us every day to improve performances. Undoubtedly an essential system for any SEO.
Google Algorithm Changes > Penguin Update
Penguin Update
The Penguin update is one of Google’s most well-known updates and one of the company’s most important algorithm updates. The update was launched on April 24th 2012 with the aim of giving a ranking advantage to quality websites, and lowering the rankings of spam generating websites that employ invalid SEO methods.
This update comes in addition to the Panda update which was released on February 2011, and the Page Layout algorithm update which was released on January 2012, and it aims to tackle spam that the previous updates have failed to deal with.
The Penguin update deals with the same spam issues which Google have notified of over the years, but shows an improvement in Google’s ability to identify such websites.
The update addresses a number of different issues:
- An unnatural website link
profile – links from spam websites, a large amount of links with exact anchor
text, paid URLs, and a large amount of inbound site-wide links.
- Website keyword stuffing –
pages that are loaded with keywords for the sole purpose of promoting the website
and have no actual user value.
The Penguin update goes through periodical ‘data refreshes’ every few months. If you were impacted by one of the Penguin updates and made changes to your website in order to fix the problem, you’ll have to wait until the next data refresh in order to see if your efforts have been fruitful.
Dealing with the update:
- Removing site-wide footer
links that are referring to the website. While 10 years ago such links were an
easy and simple way to raise your website’s rankings – ever since the release
of Penguin these links now simply harm the website when there are too many of
them.
- Creating diversity in the
website’s link profile. If the website has too much exact anchor text, we’ll have
a problem. In cases where the website wasn’t impacted by the update, we’ll
simply need to act to make sure any future links we’re obtaining are more
diverse. In cases where the website was already penalized, we should also
consider editing some of our historic links in order to create diversity. This
method is less recommended since it’s considered less natural.
- Checking our website’s link
profile in order to find backlinks originating from spammy or poor quality
websites, if we find any such links we’ll need to remove them or use Google’s Disavow
Tool.
- Paid links or links
appearing to be paid. The update also comes to penalize websites that have paid
for links. In case we did purchase any such links, we’ll need to decide what to
do – whether removing the bad links (the desired state for Google), or changing
our purchase strategy so that our legitimately obtained links wouldn’t appear
as paid links.
- Searching our website for pages
with high keyword density and editing them. Unlike previous updates – Penguin impacts
the entire website if the website contains enough problematic pages, rather
than impacting the problematic pages alone.
- More helpful advice can be
found in this
post.
The professionals work with ZEFO
Eyal Rahamim
Digitouch
Ido Sela
Wisy
We’ve been working with ZEFO for years at Wisy – the system has proven itself to be superior to its competitors in its ranking accuracy on a daily basis.
It’s super important that Nir the owner, has an in-depth understanding of SEO and knows the needs of agencies perfectly, and they’re also open to discussions, changes and improvements. In addition to being very good and service-oriented people.
Jack Chetrit
Fullpower Ltd.
The ZEFO system is without a doubt the backbone of SEO management at Fullpower! The whole team works with it every day, all day. We’re very satisfied and warmly recommend it.
Eli Sasi
Eli Sasi SEO
What I love about ZEFO is that beyond the incredibly accurate rank checking and a super convenient interface, I have the ability to receive super critical and important data for a small and a large website as one, with one click. Critical data for the success of every SEO project. Keep on doing good.
Alon Zakai
A-2-Z Internet Accessibility and Digital Marketing
A-2-Z’s SEO department was among the first in the country to adopt ZEFO for our clients. Today ZEFO is a key tool for us in monitoring website errors, keyword rankings, and ongoing analysis reports. The system is being updated constantly so we can always be at the leading edge of technology for our customers. Wishing us many more years of fruitful cooperation.
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Nekuda
ZEFO helps us stay in control and receive important and specific alerts out of huge amounts of keywords, rankings, and competitor data, the daily, weekly and monthly reports save our work time and shed light on points for improvement and our future SEO strategy.
Yossi Cohen
We’ve been working with ZEFO for several years now, and there’s no doubt that the system is the best solution for SEOs, with its daily rank tracking and report production. It’s important that I note the personal service by the guys at ZEFO that know to provide answers, support, and solutions to every request. ZEFO allows us to take an extensive look at every website and every SEO on the team, to analyze and improve our processes and performances.
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Optiwise
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Webs
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Asael SEO
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