Penguin 2.0

Update Date:
May 22, 2013

Google's official announcement:

Update 2.0 for Google’s Penguin algorithm. This update is both an algorithm update (the new algorithm works differently than Penguin 1.0) and a data refresh which addresses the current status of sites on the web.

According to Google, 2.3% of English (US) queries were affected to a degree that is noticeable by standard search engine users.

What is known about the effects of the update itself?

  1. Links from poor quality websites (e.g. ‘link farms’).
  2. Links from websites that are extremely irrelevant to the linking website’s topic.
  3. Paid links.
  4. An overabundance of links with exact match keywords.

  1. Massive link buying.
  2. Link acquisitions from poor quality indices.
  3. Spam comments on blogs.

If you’ve been affected by this update:

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