At our SEO department, just like morning coffee, ZEFO has become an inseparable part of action and activity. Whether it’s one project or 150 projects, ZEFO always provides us with accurate and reliable data and helps us every day to improve performances. Undoubtedly an essential system for any SEO.
Google Algorithm Changes > Mobile Friendly Update
Mobile Friendly Update
This update was released in all countries and languages simultaneously; nonetheless it was an ongoing update that took a week to fully roll out. The update also received a lot of media attention because it’s one of only a few updates that was announced well in advance of its release by Google, who also suggested website owners to prepare for it.
The update causes mobile-friendly websites to appear more frequently in search results. That is to say – making a website compatible with mobile devices becomes a parameter in determining a website's ranking. The official announcement states that only mobile searches will be affected, and in reality it would seem that after the update the results have fluctuated even less than expected.
Another change caused by this update: users that are logged in to their Google account will see content from apps that are installed on their mobile devices in their search results. This subject is very significant and greatly impacts mobile device search result visibility.
Points regarding this update:
- A page can be either
"mobile-friendly" or "not mobile-friendly" – the update
does not recognize an intermediate state.
- The update affects each page
on the website separately and doesn't impact the entire site – certain pages
can be affected by the update while others won't.
- The update does not affect
news items (Google News).
Official information from Google:
Google's official announcement on the update can be found here: https://googlewebmastercentral.blogspot.co.il/2015/04/rolling-out-mobile-friendly-update.html
A team from Google answered questions regarding the update for an hour this week. The full segment can be found here: https://www.youtube.com/watch?v=v-0Q4s9ThU0
How to deal with this update?
Identifying:
- If your website demands
mobile compatibility an announcement will appear on the website's Google Search Console
- The following tool can be used to check for mobile compatibility on specific pages by entering a page’s URL: https://www.google.com/webmasters/tools/mobile-friendly/
Coping:
- Google provides information on the changes they’re making in the
following link: http://googlewebmastercentral.blogspot.co.il/2014/11/helping-users-find-mobile-friendly-pages.html.
- Make sure
your website is mobile friendly by following these guidelines, and use the Mobile-Friendly
Test tool afterwards to check if it’s indeed compatible.
The professionals work with ZEFO
Eyal Rahamim
Digitouch
Ido Sela
Wisy
We’ve been working with ZEFO for years at Wisy – the system has proven itself to be superior to its competitors in its ranking accuracy on a daily basis.
It’s super important that Nir the owner, has an in-depth understanding of SEO and knows the needs of agencies perfectly, and they’re also open to discussions, changes and improvements. In addition to being very good and service-oriented people.
Jack Chetrit
Fullpower Ltd.
The ZEFO system is without a doubt the backbone of SEO management at Fullpower! The whole team works with it every day, all day. We’re very satisfied and warmly recommend it.
Eli Sasi
Eli Sasi SEO
What I love about ZEFO is that beyond the incredibly accurate rank checking and a super convenient interface, I have the ability to receive super critical and important data for a small and a large website as one, with one click. Critical data for the success of every SEO project. Keep on doing good.
Alon Zakai
A-2-Z Internet Accessibility and Digital Marketing
A-2-Z’s SEO department was among the first in the country to adopt ZEFO for our clients. Today ZEFO is a key tool for us in monitoring website errors, keyword rankings, and ongoing analysis reports. The system is being updated constantly so we can always be at the leading edge of technology for our customers. Wishing us many more years of fruitful cooperation.
Gilad Sasson
Nekuda
ZEFO helps us stay in control and receive important and specific alerts out of huge amounts of keywords, rankings, and competitor data, the daily, weekly and monthly reports save our work time and shed light on points for improvement and our future SEO strategy.
Yossi Cohen
We’ve been working with ZEFO for several years now, and there’s no doubt that the system is the best solution for SEOs, with its daily rank tracking and report production. It’s important that I note the personal service by the guys at ZEFO that know to provide answers, support, and solutions to every request. ZEFO allows us to take an extensive look at every website and every SEO on the team, to analyze and improve our processes and performances.
Nitzan Sinansky
Optiwise
I’ve been working with the ZEFO system for quite a few years, and it saved me thousands of hours of work over the years, and helped me specialize in the work that I do. Asides from the system’s superior functionality, ZEFO’s customer service is no less than amazing. I definitely recommend it to marketing company owners, as well as any private website owners that do their own marketing.
Gilad Kamer
Webs
ZEFO provides the perfect solution! We’ve been very happy with ZEFO for several years now, and I’ll favorably note that the listening, help, customer service, desire to learn, and even upgrade and improve the system constantly, are at the forefronts of these wonderful people’s minds. I highly recommend the ZEFO system to any business owner or professional company.
Asael Dreyer
Asael SEO
I came across it about 3 years ago in a digital convention. From the very first moment, it was clear to me that it was a well-oiled system that can create order in the whole issue of SEO project management, and is definitely worth the requested price. I have no doubt that the system will benefit any SEO project manager, especially after they find out about the feature of producing monthly reports with a click. I warmly recommend!
