At our SEO department, just like morning coffee, ZEFO has become an inseparable part of action and activity. Whether it’s one project or 150 projects, ZEFO always provides us with accurate and reliable data and helps us every day to improve performances. Undoubtedly an essential system for any SEO.
Google Algorithm Changes > New Doorway Page Penalty Algorithm
New Doorway Page Penalty Algorithm
This update was announced on March 16th 2015 although
its accurate launch date was never stated.
The update's purpose is to penalize websites that contain a large amount of doorway pages. Obvious examples being websites that are attempting to rank for a large amount of local expressions ("plumbers in Edinburgh", "plumbers in Glasgow" etc., a large amount of pages like these on the same website).
Google provided several guiding questions to help determine whether your site could be affected by the update:
- Is the purpose to optimize for search engines and funnel visitors into
the actual usable or relevant portion of your site, or are they an integral
part of your site’s user experience?
- Are the pages intended to rank on generic terms yet the content
presented on the page is very specific?
- Do the pages duplicate useful aggregations of items (locations,
products, etc.) that already exist on the site for the purpose of capturing
more search traffic?
- Are these pages made solely for drawing affiliate traffic and sending users
along without creating unique value in content or functionality?
- Do these pages exist as an “island?” Are they difficult or impossible to
navigate to from other parts of your site? Are links to such pages from other
pages within the site or network of sites created just for search engines?
This update particularly impacts local activity based websites that don’t have any branches that correlate with the various advertised locations, and use doorway pages to attract relevant traffic from search engines.
How can we deal with this update as website owners?
First off, let us define the problem for a person who used doorway
pages: (The following does not apply to spammers, but legitimate
businesses that used doorway pages).
- Our service is mundane and we
have no real content to publish.
- We have a single physical
branch (but we’re capable of providing services to other locations).
We don’t have much to say about every area we provide service to (except that we provide service to that area).
How do we do it properly? With genuine, unique content that matches the phrases we wish to promote. Here are a few ideas:
Work we performed in that location:- Costumer testimonials.
- A simple case study of a job
we did in that city.
- Photographs of work we did
in that city.
The business and the city:
- Write about what we liked about
working in that city.
- Write about our employees
that come from that city.
- In cases where this applies
– write about a certain law or laws affecting our work in a certain location.
- For service providers that
are affected by the weather – a widget indicating the current weather for that area.
- A promotional coupon code for people in that area.
There are plenty more ideas. This update can easily be handled with some creative thinking about relevant content.
The professionals work with ZEFO
Eyal Rahamim
Digitouch
Ido Sela
Wisy
We’ve been working with ZEFO for years at Wisy – the system has proven itself to be superior to its competitors in its ranking accuracy on a daily basis.
It’s super important that Nir the owner, has an in-depth understanding of SEO and knows the needs of agencies perfectly, and they’re also open to discussions, changes and improvements. In addition to being very good and service-oriented people.
Jack Chetrit
Fullpower Ltd.
The ZEFO system is without a doubt the backbone of SEO management at Fullpower! The whole team works with it every day, all day. We’re very satisfied and warmly recommend it.
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Eli Sasi SEO
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A-2-Z Internet Accessibility and Digital Marketing
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Nekuda
ZEFO helps us stay in control and receive important and specific alerts out of huge amounts of keywords, rankings, and competitor data, the daily, weekly and monthly reports save our work time and shed light on points for improvement and our future SEO strategy.
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We’ve been working with ZEFO for several years now, and there’s no doubt that the system is the best solution for SEOs, with its daily rank tracking and report production. It’s important that I note the personal service by the guys at ZEFO that know to provide answers, support, and solutions to every request. ZEFO allows us to take an extensive look at every website and every SEO on the team, to analyze and improve our processes and performances.
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Optiwise
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Webs
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Asael SEO
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